Pick of the Bunch - Lilybelle
Posted onThe juice is fresh, but the team behind it? Even fresher.
Introducing Pick of the Bunch, where we spotlight the people who make Picky...well, Picky.
From juice & smoothie obsessives to perfectionist planners, this crew lives and breathes bold flavors, bright ideas, and the relentless pursuit of liquid greatness.
Stay tuned as we peel back the curtain (and maybe an orange or two) to share their stories, quirks, and what keeps them squeezing every drop of passion into Picky.
Obsessed? Us too.

Can you introduce yourself and tell us a bit about your role?
I'm Lily, Marketing Coordinator at Apollo Foods - I help look after the Picky brand, so everything from partnerships, activations, campaigns to digital and packaging lands on my desk.
Tell us a bit about your connection to the Hawke's Bay region. What makes this place special to you?
My home, where I grew up.
When you think of Hawke’s Bay, what local ingredients or foods come to mind?
Real fruit ice cream. Strawberry.
What’s one thing you love about living or working in Hawke’s Bay?
The people, the weather, the countryside.
Quick-fire questions.
What’s the most normal thing you can think of?
Phalanges.
Who's your ideal celebrity, three-legged-race teammate?
Dakota Johnson, purely for the commentary.
Which limited-time-only thing should be an unlimited-forever-always thing?
Mini eggs (chocolate mini eggs) - need a lifetime supply.
What’s the perfect temperature?
25°C - not too hot, but enough to get a tan on.